St. Regis Takes Center Stage at New York Fashion Week by Runway7
This September 2024, St. Regis dealcoholized wines stepped into the spotlight as the official non-alcoholic wine partner for New York Fashion Week by Runway7, bringing elegance and sophistication to one of the most highly anticipated fashion events of the year. In a world where style, wellness, and celebration collide, St. Regis provided models, designers, and guests with a chic, alcohol-free alternative that blended seamlessly with the runway's glamour.
Before the fashion shows kicked off, models and designers had the exclusive opportunity to sample some of St. Regis’ finest offerings during the pre-show fittings. The dealcoholized wines provided a much-needed moment of refreshment amidst the busy preparations. Attendees also indulged in a custom St. Regis mocktail, crafted to complement the week’s elegant aesthetic and keep the energy high without the need for alcohol.
The introduction of dealcoholized wines at fittings was a thoughtful touch—ensuring that everyone could partake in the celebratory mood without compromising their health, focus, or well-being. With wellness being a growing priority in both the fashion and lifestyle industries, the partnership was a natural fit, allowing models and designers to enjoy the experience responsibly.
As the lights dimmed and the runway shows began, St. Regis Brut was the drink of choice for attendees and fashion insiders. The sparkling dealcoholized wine added a touch of effervescence to the electric atmosphere of New York Fashion Week by Runway7. Its crisp, lively bubbles served as the perfect complement to the vibrant creativity on display, allowing fashion lovers to toast the stunning collections while maintaining clarity and mindfulness throughout the event.
St. Regis’ presence throughout the week was a testament to the growing trend of inclusive beverage options in high-profile settings. Guests were able to sip and savour without feeling left out, as St. Regis wines embody all the elegance of traditional wine—minus the alcohol. It was a celebration in its truest form, where taste, style, and substance met.
New York Fashion Week has long been a trendsetter, not just in style, but in lifestyle choices as well. The inclusion of St. Regis dealcoholized Wines this year signals a continued shift toward wellness-conscious living, even in the most glamourous of spaces. For designers and models balancing busy schedules and intense workloads, alcohol-free options like St. Regis allow them to celebrate milestones and share in the joy of Fashion Week without compromise.
Whether enjoyed at fittings, on the runway, or at after-parties, St. Regis dealcoholized wines made a statement as bold as the collections themselves. It’s clear that this partnership between fashion and wellness is here to stay, proving that you can be stylish, sophisticated, and mindful—all at the same time.
As the official non-alcoholic wine of New York Fashion Week by Runway7, St. Regis dealcoholized wines left a lasting impression on the runway and beyond. With its ever-growing range of palate pleasing wines, St. Regis offered everyone a chance to raise a glass and celebrate in style.